End of Marketing as We Know It by Sergio Zyman

End of Marketing as We Know It


End.of.Marketing.as.We.Know.It.pdf
ISBN: 9780887309830 | 272 pages | 14 Mb

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End of Marketing as We Know It Sergio Zyman
Publisher: HarperCollins Publishers


Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz—and how to get a jump on the strateies that will work in the ...

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